The Briefing Room is a unique offering that provides end users with a point-of-view previously available to select IT industry insiders.
We have engaged with Bloor Group in activities ranging from marketing programs to strategy sessions. We find them to be focused and results-oriented, and they always keep our specific assets and ecosystems in mind. They grasp our business and strategy opportunities quickly and effectively to provide us with actionable insights and advice.
The Briefing Room is a unique concept that allows the audience to listen in on an analyst briefing to find out about new technology and solutions directly from a vendor.
We turn to the Bloor Group when we want to communicate Birst’s latest cutting-edge developments. The Briefing Room provides the ideal format that not only attracts a well informed and tech-savvy audience, but its interview style and Q&A approach lends itself well to diving deep into a topic area while raising the most relevant points