Inside Analysis

A Buyer’s Market? B2B Selling in the Digital Age

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Buyers make the business world go ’round. They’re the ones who channel money this way and that, helping sellers survive or thrive, even in a market like today’s. But business-to-business selling is undergoing massive changes. That was the case before #COVID19, and is being accelerated by this stunning pandemic. What can your business do to navigate this change?

Check out this episode of InsideAnalysis to hear Host @eric_kavanagh interview two experts: PROS CMO Celia Fleischaker, and well known “Data Whisperer” Scott Taylor! The conversation will focus on what’s happening in the world of B2B digital selling, and how you can take advantage.

Eric Kavanagh

About Eric Kavanagh

Eric has nearly 30 years of experience as a career journalist with a keen focus on enterprise technologies. He designs and moderates a variety of New Media programs, including The Briefing Room, DM Radio and Espresso Series, as well as GARP’s Leadership and Research Webcasts. His mission is to help people leverage the power of software, methodologies and politics in order to get things done.

Eric Kavanagh

About Eric Kavanagh

Eric has nearly 30 years of experience as a career journalist with a keen focus on enterprise technologies. He designs and moderates a variety of New Media programs, including The Briefing Room, DM Radio and Espresso Series, as well as GARP’s Leadership and Research Webcasts. His mission is to help people leverage the power of software, methodologies and politics in order to get things done.

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