Fortune favors the brave! When new vendors enter well established markets, they need a compelling value proposition. Can you do something 10x better than the competition? Or for one-tenth the cost? Are you 5x faster of 3x more targeted? Then maybe let’s talk.
Without a differentiator that insists enterprises consider an alternative, disruptors know the battle will largely uphill. Business professionals can’t waste time, especially these days, when good help is harder to find than ever. No, to blow past the walls of inertia, entropy and ennui, today’s innovators must demonstrate a significant edge.
In the data warehousing industry, now counting its fifth solid decade of prominence, disruptors are up against players like Snowflake and Databricks, as well as veterans of the trade like Teradata.
About Eric Kavanagh
Career media professional who designs and manages an array of Web-based research and media products, including: The Briefing Room, World Matters, Hot Technologies; as well as DM Radio & InsideAnalysis which are both now broadcast coast-to-coast in 25+ markets, reaching upwards of 1 million listeners per episode. Recognized as a luminary in the field of Big Data. Recognized by Techopedia and Big Data Republic as one of the top experts to follow on Twitter