Are you constantly dreaming of new ways to profit from your company’s best assets? You’re not alone. Many companies create new strategies for marketing the same line of products, not realizing that the most valuable opportunity lies in the monetization of something even more compelling: their data.

Register for this Briefing Room to hear Bloor Group CEO Eric Kavanagh explain why identifying and pursuing new revenue sources can spark the next stage of your company’s growth. He’ll be joined by Leigha Jarett of Google Cloud who will highlight the main steps for monetizing datasets as well as the benefits and challenges involved with this kind of work.

She’ll also showcase how Looker and Apigee, in monetizing BigQuery datasets, can improve organization in-house while facilitating increased personalization and customization for users.