We’ve all heard that mantra: “The customer is always right.” That’s still true today, but perhaps even more so than ever before, in part because customers can leave brands at any moment, with only the touch of a finger.
That’s the reality that today’s brands must face. Moreover, how customers interact with brands has changed irrevocably, both because of the Internet, but also because of smart devices. Any consumer-facing brand needs to appreciate that the user experience of their apps is now of critical importance; as is the need for continuous improvement.
Check out this episode of InsideAnalysis to hear host Eric Kavanagh interview Joanna Schloss of Sauce Labs, the preeminent software testing platform for the modern developer.