Inside Analysis

Data Is the Fuel for Optimal Customer Experience

We keep hearing about the importance of customer experience, which is code language for data quality combined with smart business processes. These days, the whole concept of digital transformation is central to improving customer experience, but it won’t go anywhere without quality data. So notes a new report published by Experian, entitled Mastering the customer experience: Why insights-driven businesses are winning in the digital age. Hear all about this new report on today’s InsideAnalysis Radio Show! Host @eric_kavanagh will interview Erin Haselkorn of Experian, along with Dr. Geoffrey Malafsky of Phasic Systems, Inc.

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Eric Kavanagh

About Eric Kavanagh

Eric has nearly 30 years of experience as a career journalist with a keen focus on enterprise technologies. He designs and moderates a variety of New Media programs, including The Briefing Room, Information Management’s DM Radio and Espresso Series, as well as GARP’s Leadership and Research Webcasts. His mission is to help people leverage the power of software, methodologies and politics in order to get things done.

Eric Kavanagh

About Eric Kavanagh

Eric has nearly 30 years of experience as a career journalist with a keen focus on enterprise technologies. He designs and moderates a variety of New Media programs, including The Briefing Room, Information Management’s DM Radio and Espresso Series, as well as GARP’s Leadership and Research Webcasts. His mission is to help people leverage the power of software, methodologies and politics in order to get things done.

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