Inside Analysis

Customer Consent and Preference Management

You’ve likely heard about the right to be forgotten, a key construct of the European Union’s recently implemented General Data Protection Regulation. But what about the right to be respected? Customer experience has become a critical success factor in today’s business world: the companies that demonstrate their respect for customer preferences have the upper hand.

Check out this episode of InsideAnalysis to hear Host @eric_kavanagh interview industry expert Sonny Desgupta of SAP about the latest innovations in this burgeoning field. They’ll discuss how companies can make customer experience their competitive advantage by focusing on trust. By balancing consumer privacy with relevant personalization, marketers can strengthen brand loyalty.

Click Here to Listen 

Sonny is a seasoned veteran with over 12 years of B2B sales and marketing experience. Before joining the SAP Customer Data Cloud from Gigya, Sonny led Product Marketing at HPE/Micro Focus for their Cybersecurity portfolio. Earlier in his career, he spent almost nine years at SAP, executing marketing strategies and demand gen programs to build market presence for SAP’s GRC and Mobile solutions.

Eric Kavanagh

About Eric Kavanagh

Eric has nearly 30 years of experience as a career journalist with a keen focus on enterprise technologies. He designs and moderates a variety of New Media programs, including The Briefing Room, Information Management’s DM Radio and Espresso Series, as well as GARP’s Leadership and Research Webcasts. His mission is to help people leverage the power of software, methodologies and politics in order to get things done.

Eric Kavanagh

About Eric Kavanagh

Eric has nearly 30 years of experience as a career journalist with a keen focus on enterprise technologies. He designs and moderates a variety of New Media programs, including The Briefing Room, Information Management’s DM Radio and Espresso Series, as well as GARP’s Leadership and Research Webcasts. His mission is to help people leverage the power of software, methodologies and politics in order to get things done.

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