The artist formerly known as RapidAPI is now to be known as Rapid.
It’s a telling evolution for any company brand to be drop the second part of its official moniker, especially when that part of the organization’s name denotes the industry, product, service or doughnut that they have specialized in and become known for.
So as RapidAPI now Dunkin’ Donuts its way to Rapid, how steadfast is the company itself in its market and what kind of developments has the firm channeled and achieved in order to bestow this new privilege upon itself?
Essential API
Over the past year, Rapid insists it has reinforced its commitment to the API economy with a growing global footprint, new product offerings, new enterprise capabilities to service customers and a deeper commitment to delivering more value across the entire developer lifecycle.
More than 98% of enterprise leaders agree APIs are an essential part of an organization’s digital transformation. Rapid’s API platform is said to that allow developers to build, use and share APIs in one central hub.
“Our new brand identity better encompasses our mission of empowering developers to create software,” said Iddo Gino, co-founder and CEO of Rapid. “Rapid has continually evolved since it was founded in 2015 and the rebrand to Rapid is no exception. The branding was the perfect opportunity to make changes to our name and logo to reflect our evolution and where we are going – expanding our platform and services within the API market to include everything developers need to work more efficiently and creatively,” he said.
Identifying as API-centric
Despite the global push to navigate digital transformation and an uncertain economy, magical analyst house Gartner says more than 80% of organizations will ‘identify themselves’ (a strange term, which presumably is meant to convey a sense of self-identifying affirmation) to have implemented advanced or expert-level API strategies by 2025.
Gino and team suggest that while the majority of enterprises are using hundreds of APIs, organizations using first-generational API tools and services lack a clear path to centralizing all APIs across their organization and providing developers with a single place to build, use and share APIs for consumption and collaboration.
Over the past 12+ months, Rapid has seen more than four million developers use Rapid’s public hub. Users can can customize the RapidAPI Hub to provide internal developers and developers from third-party partners with everything they need to find, connect to and manage APIs to create new digital services.
Rapid has welcomed a number of new enterprises such as the International Air Transport Association (IATA), Poly, Formula 1’s Scuderia AlphaTauri, Sun Life Financial.
40,000 APIs served
The company says that RapidAPI Hub, is now the world’s largest API hub where developers can discover, evaluate and integrate more than 40,000 APIs from companies like Twilio, Microsoft and Google etc.
Rapid recently launched a new developer offering, RapidAPI Studio, that provides developers with a route to design, develop, test, monitor and publish their APIs. In addition, Rapid continues to expand the RapidAPI Enterprise, which centralizes all APIs from across an organization and provides internal developers and partners with a single place to consume, collaborate and monetize their APIs.
Read more about the RapidAPI Enterprise Hub here.
About Adrian Bridgwater
Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole. Adrian is a regular writer and blogger with Computer Weekly and others covering the application development landscape to detail the movers, shakers and start-ups that make the industry the vibrant place that it is. His journalistic creed is to bring forward-thinking, impartial, technology editorial to a professional (and hobbyist) software audience around the world. His mission is to objectively inform, educate and challenge - and through this champion better coding capabilities and ultimately better software engineering.