Each new product, solution or innovation comes enveloped in its own marketing language. For a potential buyer of information management technology, this can lead to misunderstandings about what a product can actually do. In this series of Executive Interviews, Bloor Group CEO Eric Kavanagh gets the scoop straight from the horse’s mouth, asking tough questions of corporate personnel to flesh out precise answers about their company’s capabilites.
Since the dawn of industry, people have sought ways to automate processes. Whether by yoking a plow to a yak, or designing machinery to expedite the processing