Today, it has never been easier to startup a company; all you need is a cell phone and a credit card. If you have great people with experience and knowledge, in the information economy, you are halfway to success. However, Without hard assets, how do you valuate a startup. Ludo Pyis of Areopa says the intellectual capital minus hard costs equals the value of the startup. His company specializes in defining, isolating and evaluating intellectual capital. Tune in to this episode of InsideAnalysis to hear Ludo’s thoughts on intellectual capital in the 21st century!

About Adam White
Grew up on the Gulf Coast between New Orleans and Mobile. Favorite things in life include sailing, fishing, seafood & cold beer. Graduated from Texas Wesleyan University with a Bachelor of Science in 1991. Worked in computer hardware for 20 years and recently switched to the Enterprise Software side. Currently the producer for InsideAnalysis, DM Radio & The Bloor Group.
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