Time-to-value is often mentioned with great emphasis in marketing brochures, but rarely explained in detail. Perhaps the marketing mavens believe that the idea explains itself. After all, buying a product or service and being able to use it immediately – a time-to-value of zero – is instant gratification. However, time to value is usually somewhat …Read More
With Software, Customer Satisfaction Means Customer Retention
Customer satisfaction can be a science. That’s the opinion of University of Michigan’s Ross School of Business, which developed an econometric model to study it. (Visit www.theacsi.org if you want more details.) The model is fairly simple. It considers customer satisfaction with a product or service to have the following aspects: · customer expectations · …Read More
The Nature of Database Agility
The word “agile,” marched into the IT vocabulary in 2001 when a small band of software developers wrote and published The Manifesto for Agile Software Development, hoping thereby to increase the quality and speed of software development. The initiative had legs and thus the term “agile” was soon kidnapped by marketers, and we began to …Read More
Rethinking Database TCO
How much do we need to care about database costs? The database is little more than a cupboard that you throw data into and aren’t all databases nowadays just more of the same? Don’t they cost pretty much the same no matter which you choose? In reality, costs vary considerably, and the choice is broad. …Read More
The Brave New Browser
OK, I’ll admit it, the Brave browser is not new, its nearly a year old. But it’s relatively new. Here’s the thing: surely only a crazy person would want to launch a brand new browser. The browser market is saturated with products (Chrome, Safari, MS Edge, Firefox and Opera), all of which have loyal customers …Read More
