Inside Analysis

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The Ethics of Data

Time was, anyone could do just about anything with their data… or yours! But those days are gone. With the General Data Protection Regulation now well underway, and the California Consumer Privacy Act also in effect, companies the world over need to mind their Ps and Qs, data-wise. Check out this episode of InsideAnalysis to …Read More

The Customer Is Continuously Right

We’ve all heard that mantra: “The customer is always right.” That’s still true today, but perhaps even more so than ever before, in part because customers can leave brands at any moment, with only the touch of a finger. That’s the reality that today’s brands must face. Moreover, how customers interact with brands has changed …Read More

Inside Data: What Is Data-Driven?

We all hear the “data-driven” clarion call these days, but what does that really mean? We’ll talk to data visionary John Ladley to find out! This is the first of a new series called Inside Data, in which we explore the many facets of this remarkable asset called “data.” We’ve already heard some great examples …Read More