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Data Pipeline as a Service?

Necessity is the mother of invention, and that sure holds true for data. With volumes and varieties skyrocketing, traditional methods for managing data flow are crumbling, as new technologies are hitting the market. One such tech comes from Alooma, which touts its data pipeline as a service. Check out this episode of #InsideAnalysis to hear …Read More

The Marketer’s Mantra — Data-Driven Decisions

−The Marketer’s Mantra — Data-Driven Decisions

Legendary American merchant John Wanamaker once quipped: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” That was then; and this is now! These days, smart advertisers know exactly which campaigns get the job done. The challenge revolves around data collection, processing and analysis. Check out this …Read More

Big Data: Beauty and the Beast

One thing’s for sure in the world of Big Data: it’s big! That goes for the benefits and the troubles. The companies that succeed in using this natural resource effectively are the ones that think strategically, then tactically about what, specifically, they want to accomplish. Common sense and a sense of focus are key. How …Read More