Inside Analysis

The Marketer’s Mantra — Data-Driven Decisions

− The Marketer’s Mantra — Data-Driven Decisions

Legendary American merchant John Wanamaker once quipped: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” That was then; and this is now! These days, smart advertisers know exactly which campaigns get the job done. The challenge revolves around data collection, processing and analysis.

Check out this episode of InsideAnalysis to hear several experts discuss how today’s cutting-edge marketers are making data-driven decisions. Host Eric Kavanagh will interview Mico Yuk of BI Brainz, Samantha Stone of The Marketing Advisory Network, Bastiaan Janmaat of Datafox, Rohit Tripathi of SAP, and Patrick Tripp of RedPoint Global.

Click here to check out the mp3 of this show!

 

Eric Kavanagh

About Eric Kavanagh

Eric has nearly 30 years of experience as a career journalist with a keen focus on enterprise technologies. He designs and moderates a variety of New Media programs, including The Briefing Room, Information Management’s DM Radio and Espresso Series, as well as GARP’s Leadership and Research Webcasts. His mission is to help people leverage the power of software, methodologies and politics in order to get things done.

Eric Kavanagh

About Eric Kavanagh

Eric has nearly 30 years of experience as a career journalist with a keen focus on enterprise technologies. He designs and moderates a variety of New Media programs, including The Briefing Room, Information Management’s DM Radio and Espresso Series, as well as GARP’s Leadership and Research Webcasts. His mission is to help people leverage the power of software, methodologies and politics in order to get things done.

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