Inside Analysis

The Brave New Browser

OK, I’ll admit it, the Brave browser is not new, its nearly a year old. But it’s relatively new. Here’s the thing: surely only a crazy person would want to launch a brand new browser. The browser market is saturated with products (Chrome, Safari, MS Edge, Firefox and Opera), all of which have loyal customers and do pretty much anything you’d want a browser to do, don’t they?

Wait a minute. Not so fast. The man behind the Brave browser is by no means a crazy person. His name is Brendan Eich. If you don’t recognize the name, he was once the CEO of the Mozilla Corporation (he co-founded the Mozilla project) and, incidentally, he is also the inventor of the JavaScript programming language. He’s more of a high achiever than a lunatic.

But why on earth would he want to build a Brave new browser? Actually, a better question is, what’s wrong with the current crop of browsers?

It can certainly be argued that they are really not working well for us, the users of the web. They are working well for the advertisers. Here’s the skinny.

Up to about 60% of page load time for many popular websites (news sites, in particular) is caused by the ad technology that loads unwanted stuff into your browser each time you visit a new page. And about 20% of this time is spent loading software that is trying to learn more about you without so much as a “by your leave.” The Brave browser stops that and thus pages load faster.

You are probably sick of news site paywalls; I know I am. A whole clutch of them (I’m talking about you, Wall St Journal, New York Times, Washington Post) try to inveigle you into subscribing every now and then. Listen all of you, I do not read your news stories so often that I actually want to subscribe, but I’d happily pay a small fee per page view.

And that’s what Brave enables. You can upload, say $5 per month, which is (invisible to you) translated into Bitcoin and used to pay the sites you actually visit. Also you can opt in to Brave’s advertising channel. Brave does a generous revenue share with sites it has an arrangement with.

I’ve been using the Brave browser for about a month now. Am I happier for it? Yes. Will I continue to use it? For the moment, yes. I’d like it to succeed. I like it’s relative privacy. I like the fact that I don’t have adverts chasing me around the web for days just because I visited a website.

Robin Bloor

About Robin Bloor

Robin is co-founder and Chief Analyst of The Bloor Group. He has more than 30 years of experience in the world of data and information management. He is the creator of the Information-Oriented Architecture, which is to data what the SOA is to services. He is the author of several books including, The Electronic [email protected], From the Silk Road to the eRoad; a book on e-commerce and three IT books in the Dummies series on SOA, Service Management and The Cloud. He is an international speaker on information management topics. As an analyst for Bloor Research and The Bloor Group, Robin has written scores of white papers, research reports and columns on a wide range of topics from database evaluation to networking options and comparisons to the enterprise in transition.

Robin Bloor

About Robin Bloor

Robin is co-founder and Chief Analyst of The Bloor Group. He has more than 30 years of experience in the world of data and information management. He is the creator of the Information-Oriented Architecture, which is to data what the SOA is to services. He is the author of several books including, The Electronic [email protected], From the Silk Road to the eRoad; a book on e-commerce and three IT books in the Dummies series on SOA, Service Management and The Cloud. He is an international speaker on information management topics. As an analyst for Bloor Research and The Bloor Group, Robin has written scores of white papers, research reports and columns on a wide range of topics from database evaluation to networking options and comparisons to the enterprise in transition.

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