Inside Analysis

What Went Wrong with the Obamacare Web Site, and How Can It Be Fixed?

Deep Dive with Dr. Geoffrey Malafsky, Dr. Robin Bloor and InsideAnalysis —

DeepDive1The high-profile federal Web site,, suffered an epic failure to launch on Oct. 1, but what, exactly, went wrong? In this inaugural episode of Deep Dive, we interviewed veteran federal contractor and Data Scientist, Dr. Geoffrey Malafsky of Phasic Systems, Inc., and Dr. Robin Bloor, Data Scientist and Co-Founder of, as they discussed the brass tacks of why Obamacare’s flagship sank in the harbor, and what can be done about it.

Malafsky provided granular details surrounding’s Web architecture, as well as the development atmosphere, critical strategic choices taken, the constraints of federal Information Technology acquisition practices, and the value of realistic data resolution practices and methodologies.

Malafsky discussed various ways to get the site up and running. In particular, Malafsky he outlined his PSI-KORS Methodology, which was used to save a $300 million data resolution project with the United States Navy.

Eric Kavanagh

About Eric Kavanagh

Eric has nearly 30 years of experience as a career journalist with a keen focus on enterprise technologies. He designs and moderates a variety of New Media programs, including The Briefing Room, Information Management’s DM Radio and Espresso Series, as well as GARP’s Leadership and Research Webcasts. His mission is to help people leverage the power of software, methodologies and politics in order to get things done.

9 Responses to "What Went Wrong with the Obamacare Web Site, and How Can It Be Fixed?"

  • Debra
    October 28, 2013 - 10:04 am Reply

    Is there a video of the webinar? Is there a white paper or more info on the PSI-KORS Methodology?
    Debra O’Shaughnessy

    • The Bloor Group
      October 28, 2013 - 11:34 am Reply

      We experienced some technical difficulties during the webcast. The slides and audio file will be posted as soon as possible.


  • Marc
    October 28, 2013 - 10:55 am Reply

    I couldn’t break free to attend. Can you post the WebEx session so I view what looked like a very interesting session.

    Thank you,


    • The Bloor Group
      October 28, 2013 - 11:33 am Reply

      We experienced some technical difficulties during the webcast, so we don’t have the archive quite yet. We will post the slides and the audio as soon as possible.


  • Frank
    October 29, 2013 - 8:36 am Reply

    Ironic 🙂 Is the archive show available yet?

    • The Bloor Group
      October 30, 2013 - 2:25 pm Reply

      Ironic, indeed. We will let you know as soon as the archive is available. Thanks!

  • John
    December 9, 2013 - 4:07 pm Reply

    Well, it is now December and no notice is up about the audio file for the webcast. I assume the audio data was lost? Ironic indeed.

  • Carrie
    December 9, 2013 - 4:45 pm Reply

    Uber Ironic- however, having worked on a HUGE Corp Enterprise Securities case and IG reorg for 10 years and now an enterprise content management Gov project in the last 18 months- I get it. Please, will you let me know when it is available as well?

Leave a Reply

Your email address will not be published. Required fields are marked *