The worlds of Business Intelligence (BI) and Big Data Analytics can seem at odds, but only because we have yet to fully experience comprehensive approach to managing big data – a Unified Big Data Architecture. The dynamics continue to change as vendors begin to emphasize the importance of leveraging SQL, engineering and operational skills, as well as incorporating novel uses of MapReduce to improve distributed analytic processing. Check out this episode of The Briefing Room to learn the value of taking a strategic approach for managing big data from veteran BI and data warehouse consultant Richard Hackathorn. He’ll be briefed by Chris Twogood of Teradata, who will outline his company’s recent advances in bridging the gap between Hadoop and SQL to unlock deeper insights and explain the role of Teradata Aster and SQL-MapReduce as a Discovery Platform for Hadoop environments.